NIKE – We Run Berlin 2011

NIKE has invited Mike to represent his hometown Berlin in a worldwide campaign about the new released LunarGlide+ 3 Running shoe. The sneakers were introduced at Marathon Running events in Berlin, New York City, Peking, Rio de Janeiro, Beijing, Chicago, San Francisco, Tokyo and Boston.

Mike has directed the look and colors of the LunarGlide+ 3 Berlin version. Including a special packaging, for which he did an illustration for the limited edition t-shirt and some printed stuff around. This strongly limited set was presented in Berlin’s NIKE Town. The sneaker limited package was sold in 48 hours.

An awesome project and many thanks goes to
– the involved NIKE US Team for picking me
– the involved NIKE Germany team for poducing the great stuff around the sneaker